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How Well Do Your Customers Know YOU?
Author : HELLO, my name is Scott
Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU? Sam Walton, founder of Wal-Mart, asked himself this important question several decades ago. His answer: employee nametags. So, he rolled out an initiative that required all of his employees to wear badges, the purpose of which was to “help the customers get to know the people they...
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The Magic of Asking (via CobWeb/3.1 kupl1.ittc.ku.edu)
Author : Maria Boomhower The Master Communicator
People say to me, Maria, I am creating brochures and I am meeting people. I am telling people about my business and I just don't seem to be getting anywhere. Do you have any suggestions? When I say to them, "have you asked them to buy your product or service?" I quite often get a blank stare back at me. "Ask??" You mean I should ask. Yes, this is a very important part of doing business, and many people have lost sales that they would hav...
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YOUR BEST FRIEND - THE PHONE
Author : John Di Lemme
We all know that you can't earn your commission until you make the sale. Furthermore, you can't make the sale without the order, and you can’t write the order until you have a product presentation scheduled. Finally, you can't have a presentation until you make the infamous CALL to schedule the appointment. As you see, it all traces back to the initial phone call. In order to fulfill your WHY and achieve all of your ultimate outcomes in lif...
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Mortgage Leads, Choosing the Best Option
Author : Jay
Mortgage Leads, Choosing the Best Option When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when considering which lead type will work best for you. While working as a loan officer, I dealt with my fair share of mortgage lead companies. Along the way, I bought my leads in bulk, I bought them fresh, and I bought them with a live transfer. Researching lead co...
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Earning the Right to Sell with Stats — 10 Steps to Greatness
Author : Debbie LaChusa
We could learn a thing or two from pro sports. Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen. Those stats are cited by commentators during the game, sports reporters after the game and they are featured on the backs of baseball cards to they tell the story of the player's career. Those of us in ...
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Your Customer is Not a Statistic
Author : Jay
When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic. Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales associate yells out “next?” Just thinking about that scenario makes me cringe. It is hardly a way to build a relationship with your customer. I have been working in sales ...
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Your Affiliate Business - Peripherals, Software, Computers
Author : V Scanlon
I have always been interested in computers, but in the beginning, I would not venture any further than to the software end of learning. However, learning only the software side, and knowing nothing about the hardware side, can open you up to some costly times at the shop. When I was selling peripherals, I happen to ask my immediate supervisor how he would go about learning the hardware side of computers. He looked at me and flatly stated, "...
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Don’t Let Your Hot Leads Cool Off
Author : Jay
Every day in sales and business is critical. That lead you receive today, could very well be in the hands of your competition tomorrow. That is why I can’t stress enough the importance of taking full advantage of your leads once you receive them. Leads are not meant to sit around pinned onto bulletin boards, or placed in a tickler file. They are meant to be acted on. The thought process of the customer is to shop around for a product or...
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Getting Passed the Gate Keeper (via CobWeb/3.1 kupl1.ittc.ku.edu)
Author : Jay
We all know the feeling of going out to make our cold calls, only to be shot down by the person at the front desk who looks at us as nothing more than a solicitor. These front desk people would be otherwise known as the gate keepers. Lets face it, getting passed the gate keeper can be tough, we are on their turf, what they say goes. Any slight resistance could end up with them making a call to security. Here are few really good tips on g...
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Mortgage Leads, Where to Begin
Author : Jay
If you are considering investing your hard earned money with a mortgage lead company, or you are switching lead companies because you have gone through the pain of seeing your money go down the drain, here is a good place to begin. Before you take that leap of faith with a lead company, take a step back and reexamine exactly what it is you are looking for from a lead company. You should be looking for the exact same thing that you would exp...
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