Index Business Advertising What Does Your Logo Color Say About Your Business? Written by Debbie LaChusa    And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business. Following are some generally accepted principles of color and the emotions they evoke. Keep them in mind when selecting colors to represent your business. White/Silver: purity, truthfulness, faith, contemporary, refined, wealth Black: seriousness, distinctiveness, boldness, power, sophistication Blue: authority, dignity, security, faithfulness, heritage, trust Brown/Gold: history, utility, earthiness, richness, tradition, conservative Gray/Silver: somberness, authority, practicality, corporate mentality Green: tranquility, health, freshness, stability, appetite Orange: fun, cheeriness, warm exuberance, appetite, speed Pink: femininity, innocence, softness, health, youth Purple: sophistication, spirituality, wealth, royalty, youth, mystery Red: aggressiveness, passion, strength, vitality, fear, speed, appetite Yellow: youth, positive feelings, sunshine, refinement, caution, appetite So NOW you know why my logo is green, blue and orange: freshness, authority and fun! It's a combination I felt communicated the experienced yet inviting, fresh approach to marketing that 10stepmarketing represents. To see my logo, and learn how you can get a great logo at a great price, visit http://www.10stepmarketing.com/greatlogo.htm (C) 2005 Debbie LaChusa 20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com   [ Back ] Index Business Advertising Results 1 - 10 of 1301 Telemarketers Don't Like Them? Author : Martin Lemieux Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we? Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you! So I'm sitting in my office one day and mind you at the moment I didn't have a helper to screen my call for me and don't you know it, I get a telemarketer. See, I used to be in a few network marketing programs and I know how hard it is to ... | Read more... Persistent Advertising Will Do No Harm! Author : Martin Lemieux From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. Not only massive sales but quick sales. Well let me clear something up... | Read more... 12 Handy Tips for Generating Leads through Cold-Calling Author : Glenn Murray Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences. But cold calling is an art-form. It can be daunting, it’s always a lot of work, and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that. 1) Record everything Always write down all det... | Read more... Deciphering Marketing Lingo for Small Business Owners Author : Debbie LaChusa Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Unique Selling Proposition A unique selling proposition, sometimes referred to as a USP, is the one thing that is unique and valuable about your... | Read more... Print Advertising: Knowing What To Put In Your Ads Author : Debbie LaChusa So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad.... | Read more... What Does Your Logo Color Say About Your Business? Author : Debbie LaChusa And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business. Following are some generally acc... | Read more... Internet Advertising - What Went Wrong? Author : Sam Vaknin Spielberg's blockbuster, "Minority Report", is set in the year 2054. The future - at least according to a team of MIT futurologists, hired by the cinematic genius - is the captive of embarrassingly personalized and disturbingly intrusive, mostly outdoor, interactive advertising. The way Internet advertising has behaved lately, it may well take 50 years to get there. More than 1 billion people frequent the Internet daily. Americans alone spe... | Read more... Yellow Page Advertising For Lawyers - Where Have All The Calls Gone? Author : Philip L Franckel, Esq. I get calls every week from lawyers saying they’re not getting calls anymore from yellow page advertising. Having done quite well in the past, they're afraid to discontinue the advertising. They want to know what's going on and what to do. Apparently, lawyers are not the only ones. In his article "Quit wasting money on Yellow Page advertising" by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chi... | Read more... Crazy about Packaging Author : Marsha Maung “It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I su... | Read more... Advertising on a budget -- Part 3: Frequency, frequency, frequency Author : Michele Pariza Wacek This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business. If you don't remember anything else about marketing, remember this: Frequency is king. The more often you can get your name in front of your potential and current customers, the more likely you will make a sale. Depending on what study you look at, people need to see your message anywhere from three to 2... | Read more... << Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>     [ Back ] Top AlphaContent 2.5.4 © 47 - visualclinic.fr

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