Index Business Entrepreneurs Results 11 - 20 of 214 Are You Sabotaging Your Marketing Success? Author : Debbie LaChusa What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a... | Read more... Customers: The Key To Successful Marketing Author : Debbie LaChusa How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales. Uncovering Your "Key Selling Point" This is the Single Marketing Message that is the central message in all of your communica... | Read more... Help! I Don't Know What to Name My Business Author : Debbie LaChusa If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name? Don't Use Your Own Name Well, first of all, use a name other than yo... | Read more... How to Not Waste Money on Marketing Author : Debbie LaChusa If you own your own business, you're probably innundated with advertising and marketing opportunities and salespeople. You probably get asked to sponsor events and donate to organizations. Maybe you've even been hit up by the premium company trying to get you to buy pens with your company name on them. So how do you know what to spend your marketing dollars on, and what to pass on? How do you avoid wasting your money on marketing that isn't... | Read more... How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out Author : Debbie LaChusa It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way? How can you be sure you are reaching them with a compelling message about your product or service? How can you be sure you are tapping into the conversati... | Read more... Is It Time To Kill Your Marketing Program? Author : Debbie LaChusa Ouch . . . sounds pretty drastic I know, but . . . If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?" Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving... | Read more... Ready, Fire, Aim! Author : Debbie LaChusa You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?" Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did. Let me tell you a little story. Up until last year, I was one of those people who planned everything down to the smallest detail. I guess you could say I planned things to death! Ever ... | Read more... Relationship Marketing: 10 Tips for Keeping Clients Happy Author : Debbie LaChusa You've probably heard the saying "It's easier to keep an existing customer than to get a new one." Well, it's more than just a saying, it's true. That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again. Who wants to constantly be out there pounding the pavement looking for new clients and customers? T... | Read more... Stellar Customer Service in 10 Simple Steps Author : Debbie LaChusa If you're like me, you've had plenty of experience with BAD customer service. Just think about the last time you had a bad experience with a product or a service. Perhaps the product or service did not live up to the sales pitch. Maybe the company was unresponsive to your calls or emails. Maybe they did not do what they said they were going to do. Or they gave you the run-around when you called to report a problem or ask a question. ... | Read more... Take My Commitment (to Your Biz) Quiz! Author : Debbie LaChusa Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you? Here's 10 questions to help you find out: (1) Have you taken the time to create a business plan? A business plan ensures you have a well-thought-out plan for your business. It doesn't hav... | Read more... << Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>     [ Back ] Top AlphaContent 2.5.4 © 51 - visualclinic.fr

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