Index Business Categories : Advertising | Article Marketing | Business | Careers | Customer Service | Entrepreneurs | Ethics | Home Based Business | Management | Networking | Public Relations | Sales | Small Business Results 61 - 70 of 16626 Customers: The Key To Successful Marketing Author : Debbie LaChusa How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales. Uncovering Your "Key Selling Point" This is the Single Marketing Message that is the central message in all of your communica... | Read more... Deciphering Marketing Lingo for Small Business Owners Author : Debbie LaChusa Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Unique Selling Proposition A unique selling proposition, sometimes referred to as a USP, is the one thing that is unique and valuable about your... | Read more... Earning the Right to Sell with Stats — 10 Steps to Greatness Author : Debbie LaChusa We could learn a thing or two from pro sports. Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen. Those stats are cited by commentators during the game, sports reporters after the game and they are featured on the backs of baseball cards to they tell the story of the player's career. Those of us in ... | Read more... Help! I Don't Know What to Name My Business Author : Debbie LaChusa If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name? Don't Use Your Own Name Well, first of all, use a name other than yo... | Read more... How to Not Waste Money on Marketing Author : Debbie LaChusa If you own your own business, you're probably innundated with advertising and marketing opportunities and salespeople. You probably get asked to sponsor events and donate to organizations. Maybe you've even been hit up by the premium company trying to get you to buy pens with your company name on them. So how do you know what to spend your marketing dollars on, and what to pass on? How do you avoid wasting your money on marketing that isn't... | Read more... How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out Author : Debbie LaChusa It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way? How can you be sure you are reaching them with a compelling message about your product or service? How can you be sure you are tapping into the conversati... | Read more... Is It Time To Kill Your Marketing Program? Author : Debbie LaChusa Ouch . . . sounds pretty drastic I know, but . . . If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?" Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving... | Read more... Print Advertising: Knowing What To Put In Your Ads Author : Debbie LaChusa So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad.... | Read more... Ready, Fire, Aim! Author : Debbie LaChusa You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?" Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did. Let me tell you a little story. Up until last year, I was one of those people who planned everything down to the smallest detail. I guess you could say I planned things to death! Ever ... | Read more... Relationship Marketing: 10 Tips for Keeping Clients Happy Author : Debbie LaChusa You've probably heard the saying "It's easier to keep an existing customer than to get a new one." Well, it's more than just a saying, it's true. That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again. Who wants to constantly be out there pounding the pavement looking for new clients and customers? T... | Read more... << Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>     [ Back ] Top AlphaContent 2.5.4 © all - visualclinic.fr

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